In truth I’m a storyteller.  I’ve been producing content for a couple of decades.  Most of it has been as a cog in a much larger wheel.  It wasn’t really until 2018 that I decided to be my own cog for my own wheel. 

My natural starting point is to think about why people are choosing to engage with a piece of content.  What’s in it for them?  If it’s just for entertainment, or to buy something, or to invest in something, it doesn’t really matter.  It’s about audience.

Once you’ve got the audience sorted, you can start telling them stories to keep them engaged.  Pretty soon you’ve got a narrative and that audience is engrossed in what’s happening in the narrative.

I make videos and take photos that tell a story, to connect with audiences.